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跨境电商中,什么样的服装卖家才能有持续利润和增长?

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跨境电商中,什么样的服装卖家才能有持续利润和增长?

发布日期:2018-11-08 作者:迈亚 点击:

去一年,我们看到跨境电商行业,尤其是亚马逊卖家,有这么一个有趣现象:深圳的一些原来3C品类的卖家,无论是大卖家,还是中小型卖家,都在拓展3C品类以外的类目,如服装,家居,户外等品类。

GUOQUYINIAN,WOMENKANDAOKUAJINGDIANSHANGXINGYE,YOUQISHIYAMAXUNMAIJIA,YOUZHEIMEYIGEYOUQUXIANXIANG:SHENZHENDEYIXIEYUANLAI3CPINLEIDEMAIJIA,WULUNSHIDAMAIJIA,HAISHIZHONGXIAOXINGMAIJIA,DOUZAITUOZHAN3CPINLEIYIWAIDELEIMU,RUFUZHUANG,JIAJU,HUWAIDENGPINLEI。

体彩排列5质合遗漏  YUANYINSHIZHONGSUOZHOUZHIDE,YUANXIAN3CPINLEIJINGZHENGJILIE,ZHUBUXINGCHENGDAMAIJIADELONGDUAN,LIRUNLVXIAJIANG,ZENGZHANGFANGHUAN,TUOZHANMAOLIJIAOGAO,SHICHANGRONGLIANGZENGJIA,CHANPINSHUXINGDUODEFEIBIAOPIN,CHENGWEIDABUFENMAIJIABIRANHUIZUODESHIQING。

体彩排列5质合遗漏  FUZHUANGLEIMURONGLIANGDA,SHUXINGDUO,NANYIXINGCHENGDANYIDEPINPAILONGDUAN,MUQIANYAMAXUNPINGTAI,YIJINGCHENGWEIQUANMEIFUZHUANGXIAOSHOULIANGZUIDADELINGSHOUPINGTAI。YIXIEMAIJIAJIADADUIFUZHUANGLEIMUDESHENWAHETOURUHUISHIYIZHONGBIRAN。

体彩排列5质合遗漏  WULUNNISHIYIZHICONGSHIFUZHUANGXINGYEDEMAIJIA,HAISHIYOUQITALEIMUXINQIERUDEXINDEFUZHUANGPINLEIMAIJIA,NISHIFOUSIKAOGUOZHEIGEWENTI:KUAJINGDIANSHANGXINGYEZHONG,JUBEISHENMEYANGHEXINNENGLIDEFUZHUANGMAIJIACAINENGGOUYOUCHIXUDELIRUNHEZHANGQIWENJIANDEZENGZHANG?

体彩排列5质合遗漏  ZAIWOMENKANLAI,YOUCHIXUDELIRUNHEZHANGQIZENGZHANGDEFUZHUANG,YOUQISHINVZHUANGPINLEIDEMAIJIA,YIXIAJIGEHEXINNENGLISHIGOUCHENGLIRUNHEZENGZHANGBILEIHENZHONGYAODENENGLI。

  核心能力一:

  开发和挑选有爆款基因款式的能力

  FUZHUANGDEMAIJIAZHONG,CHUANGYECHUQIBUSHAOSHIFUQIDANGZUHE。LAOBANNIANGTIAOBAOKUANBIJIAOZHUN,

  YOUZIJIDEYANGUANG,LAOGONGFUZEGONGSIDEDIANSHANGXIAOSHOUDENGYUNYINGGUANLI。TIAOKUANDEYANGUANG,BAOKUANTIAOXUANDEMINGZHONGLV,HEYIJIACHUANGYEQIDENVZHUANGDIANSHANGGONGSIZHIGUANZHONGYAO。

  RUGUONIDEZUOFUSHILEIMUDE,NISHIFOUNENGZHAODAOZAIYAMAXUNPINGTAINENGGOUCHENGWEIBAOKUAN,YOUBAOKUANJIYINHELIUXINGYUANSU,ZUIYUANTOUDIANDESHUJUHEYONGHUFANKUI,LAIKAIFANIDEYAMAXUNSHANGXINCHANPIN,ERBUJINJINZHISHIDINGZHEDUISHOUDIANPUMUQIANDESHANGXIN。

  核心能力二:

  组合方法高效率打造爆款,持续获得低成本流量入口控场的能力

  LIULIANGRUKOUDEHONGLISHIBUDUANBIANHUADE,RENHESHANGYEDEJINGZHENGSHIGONGYINGLIANZHENGTIXIETONGXIAOLVDEBIPIN。ZAIDIANSHANGDEYUNYINGZHONG,NIDETUANDUISHIFOUZHANGWOLE:SOUSUO+FUFEIGUANGGAO+GUANLIANTUIJIAN+SHEJIAOHONGRENNEIRONG+MIAOSHACUXIAO+LAOKEHUFUGOU,ZUHEDEFANGFADAZAOBAOKUANDENENGLI。NISHIFOUNENGGOUBANIDEKEHUQUNTIZHONG,WAJUECHUZAISHEJIAOMEITIZHONGYOUYIJIANLINGXIUDEDAV, CHENGWEINIDECHANPINGAOZHILIANG,GAOZHUANHUALVDEPINGLUNGONGXIANZHE,ZHEIZHANWAISHEJIAOLIULIANGDERUKOU?RUGUONISHIYAMAXUNPINGTAIXIAOSHOU,NISHIFOUSHIXIANLEHEXINKENGWEIDEKONGCHANGNAIZHILONGDUAN?ZENMETOUFANGGUANGGAO,WULUNSHIFUFEIDESOUSUOGUANGGAO,HAISHIHONGRENDENEIRONGCEPINGLIULIANG,SHIXIANLIULIANGGONGYINGLIANDELONGDUAN?

  核心能力三:

  高效率的供应链整合能力

体彩排列5质合遗漏  KUAJINGDIANSHANGDEFUZHUANGXIAOSHOU,QIANGDUODESHICHANGFENE,GENGDUOSHIQIANGDUOLEGUOWAIDEERSANXIANPINPAIDEDANGAO。DIANSHANGQIANDUANDELIULIANGRUKOUHEKENGWEIDEZHENGDUO,BEIHOUDEBENZHISHIPIPEIDEGONGYINGLIANZIYUANDEGAOXIAOLVDEZHENGHEHEZHENGDUO。NISHIFOUDUIYUANTOUDEBULIAODEPINZHI,YANFA,WENDINGXINGYOUZUGOUDELEJIE?NIDEGONGCHANGDEPINZHI,JIAOQISHIFOUNENGGOUBIDUISHOUGENGJIAWENDING?WOMENDEJIAGESHIFOUNENGGOUCHIXUZAISHICHANGSHANGBAOCHIHELIDECHENGBENHEYOUSHI?

  核心能力四:

  保证平台销售账号,社交营销推广账号的安全体系的能力

  SUIZHEJINGZHENGDEJIAJU,HEWOMENPINLEIDETUOZHAN,YUDAOYOUJIECAOHEWUJIECAODEDUISHOUJINGONGSHIBIRANDE。RUNIZAIYAMAXUNPINGTAIZUOXIAOSHOU,WOMENDEYUNYINGDAFA,DUIPINGTAIGUIZEDELIJIEHESHIYING,SHIFOUNENGGOUBAOZHENGWOMENDEZHANGHAOANQUAN?WOMENZAISHEJIAOPINGTAIPEIYANGNEIRONGDAHAO,WOMENSHIFOUGOUJIANLEWOMENSHEJIAOQUDAOZIRANLIULIANG,FUFEILIULIANGZHANGHAODEANQUAN? XIAOSHOUZHANGHAOLIULIANGRUKOUDEANQUAN,DUIKUCUNHEZIJINDEANQUANDEZHONGYAOXINGBUYANERYU。YAMAXUNPINGTAI,ZENGZHANGKONGJIANHEFENGXIANDOUHENGAODEYIGESHENGYI。ZAIZHEIGEPINGTAIDEMAIJIA,YINGGAISHIKESIKAOZHE:WOMENDEDIANPU,WOMENDEBAOKUAN,WOMENDEPINPAI,WOMENDEDAFA,SHIFOUZAIYAMAXUNPINGTAIJUBEIJIAOQIANGDEKANGDAJINENGLI。

  PINGTAIZHENGCEBUDUANBIANHUA,WODECHANPINHETUANDUISHIFOUNENGGOUSHIYING?

  JINGZHENGDUISHOUYONGRU,WOSHIFOUNENGGOUDIYUZHUBUTONGDEDUISHOUCONGZHENGMIANHEHEIANMIANDUIWOMENFAQIDEJINGONG?

  WOMENDEGONGCHANG,YUANTOUZHIZAOSHANGZIJIYEKAISHIZUOYAMAXUN,WOMENDEDAFA,SHIFOURANGWOMENLAOLAOKONGZHILEGUANJIANDELIULIANGRUKOU,RANGWOMENDESHANGYOUHUOBAN,YINWEIWOMENGOUZHUDEBILEI,XUANZEHEWOMENSHENRUHEZUO,ERBUSHILINGQILUZAO?

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